Flower Bulbs from Europe make the United States Bloom
Royal Anthos is the Dutch Royal trade association for traders in flower bulbs and nursery stock products. The companies affiliated with Royal Anthos represent more than 85% of the world trade in flower bulbs and are responsible for more than 80% of the total export of flower bulbs to the United States. Royal Anthos’ mission is to represent the common interests of the trading companies in the flower bulb and nursery stock industry and to act as their general representative at home and abroad. One of these interests concerns the development and financing of worldwide promotion campaigns to support the sale of flower bulbs. Royal Anthos has a lot of experience with the development and implementation of these campaigns.
Promotion program
We would like to draw your attention to our PR-program that we developed to stimulate the sales of flower bulbs and bulb flowers in the United States. For this program we received a grant from the European Union for a period of three years (2024 – 2026).
For the implementation of this program we need the support of a U.S.-based PR-agency. According to the guidelines of the European Union we are obliged “to award an agency ensuring that we get the best value for money ”. Therefore, we open a public tender and we invite U.S.-based PR-agencies that are interested to participate in the implementation of this program, to send their proposal on or before December 31st, 2023. You are invited to quote on all workpackages, or on individual packages.
Enclosed you can find information about:
- Our organization;
- The flower bulb sector;
- The program;
- The selection criteria;
- Some background information.
Evaluation
For a sound evaluation of the results of this campaign, we have to hire an external independent research institute to perform the evaluation of the project. Research institutes that are experts in socio-economic data analysis are therefore invited to write in.
For agencies that are interested, we enclose the European Flower Bulbs Evaluation Agency Brief, which gives information about our selection criteria, the agency selection process.
In case you are interested, please let us know and we will send you the complete program. Your proposal is to be received no later than December 31, 2023.
Interested
Interested agencies can submit their proposal at secretariaat@anthoso.org. Questions can be addressed to the general manager, Mr Terwindt, on 0252 535080.
Hillegom, December 12, 2023